Vision - The Big Idea

Posted on June 27, 2014 by Peter Hyatt | 0 Comments

The latest issue of Vision is out  and it's a production of which we're very proud. It's another example of why on-line magazines are leaving many of their print cousins in the dust. Most of us love the tactile feel of the printed magazine, but for sheer convenience and ability to tell a visual story, the e-magazine is a fantastic medium.

I remember launching another highly respected industry magazine - Steel Profile - way back in the early 1980s. I had problems with the marketing department of what was then known as BHP Steel who could only see the short term and wanted it titled euphorically Super Steel. They just didn't quite get the slow, long burn, idea. Anyway, I persisted and won and then they won too because more than 30 years later it's still going strong as a contributor to Australia's design landscape.

I kick-started Vision in 2002 on a similar premise as a print production. A little over a year ago Viridian agreed to better embrace the age of the internet and initiated an online version of Vision. Almost 12 months on and it's demonstrating how great products and great design can go hand in hand. We've had the privilege of being there to capture and review a diverse range of Australian design and to work with Nexus Designs to produce an e-magazine that goes well beyond the ordinary - in our humble opinion - and which celebrates big ideas in all shapes and sizes.

You can subscribe at no cost, or simply check it out at:  




Posted in e-magazine, Hyattgallery, Nexus Designs, Steel Profile magazine, Vision magazine


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